Have you ever heard the phrase “build it and they will come”?

It comes straight from the 1989 movie Field of Dreams, where a farmer is inspired by a mysterious voice to build a baseball field. The promise? Players will magically appear.

This catchy mantra has worked its way into our everyday lingo – and into the mindset of some property investors.

But when it comes to smart investment decisions, location is king. Sure, the type of property matters, but where it is built matters even more.

If you’re thinking about building or buying a brand-new investment property, here’s the golden rule: it has to be in a growth area. No ifs or buts!

A well-chosen location is what supports the future value of your property. Without it, even the flashiest new build might struggle to shine.

Why new builds are gaining momentum

More investors are adding new builds to their property investment strategy – and with good reason because the potential perks can include:

• Better tax deductions
• Lower maintenance costs
• Attractive to tenants and buyers
• Potential stamp duty savings
• Customisation flexibility
• Builder warranties for peace of mind

Plus, incentives like the First Home Owner Grant (FHOG) and increased tax depreciation make new builds an appealing financial option.

But let’s be real: new builds take time, and location is key to avoiding risks like short-term over-supply – especially with apartments.

What’s a growth area, anyway?

Well, I’m glad you asked! Growth areas are locations experiencing a surge in population, government investment, and housing demand. Think new roads, schools, and transport links – these are the tell-tale signs of suburbs primed for growth.

At Adviseable, we specialise in uncovering gems in growth areas. Whether it’s new or established properties, finding the right location is at the heart of what we do. We even have a rigorous 10-step analysis system to pinpoint the best opportunities for our clients.

Growth areas aren’t always easy to spot. They might not scream “investment hotspot” at first glance. But with infrastructure projects under way, population increases, and rising property prices, these suburbs are ticking all the right boxes.

However, many cities and major regional areas feature these attributes.

That’s why we conduct meticulous research to reveal the very best opportunities in the optimal growth areas for our investor clients.

Our property recommendations are provided in report format and showcase our comprehensive property due-diligence, independent assessment, and detailed financial analysis.

We also have access to a fastidiously chosen group of highly reputable builders who deliver outstanding owner occupier quality homes to our clients.

Hidden real restate treasures

Make no mistake, growth areas are like hidden treasures. Property prices may start low, but as infrastructure and population ramp up, demand skyrockets – and so do prices.

With limited land supply, early investors can ride the wave of capital growth before these areas become too expensive.

The key? Think long-term. Investing in a growth area isn’t just about rental yields today – it’s about securing your financial future with an asset that appreciates over time.